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Hair Care Product Questionnaire
 
1. 
Are you a male aged between 16 and 30?
Yes (proceed to q.2) No (end questionnaire. Thank you) var other_218174343=document.getElementById('other_218174343'); var checkbox_218174343=document.getElementById('218174343ID'); var label_218174343=document.getElementById('labelFor_218174343') || {}; label_218174343.onclick=function() {return false;}; checkbox_218174343.onclick=function(){checkbox_218174343.checked=!checkbox_218174343.checked; }; if (other_218174343) { other_218174343.onclick=function(){checkbox_218174343.checked=!checkbox_218174343.checked;}; }
 
 
2. 
Do you work in the marketing field?
Yes - (end questionnaire. Thank you) No - (proceed to q.3)
 
 
3. 
We would like to ask you some questions relating to haircare products

Do you or have you used hair care products?
Yes (proceed to q.4) No (end questionnaire. Thank you)
 
 
 
Please list the products you are currently using in your hair (ie gel, wax etc)
   
 
 
 
Why do you use hair care products?
   
 
 
 
What is your favorite hair styling brand ?
   
 
 
 
Why do you use this brand?
   
 
 
8. 
1-5 minutes 10-15 minutes 10-15 minutes 15-20 minutes 20-25 minutes 30+ minutes
On average how long do you spend styling your hair?
 
 
9. 
Please indicate your response to the following statements
Strongly Agree Agree Disagree Strongly Disagree
I like to try new hair care products
I like to experiment with new hair care products
Once I find a hair care product I like, I stick with it
I always use the same hair care products, regardless of the time of day
I dont have different hair care products for different occasions, for instance going to work and going out after work
I buy the hair care products that my female friends buy
I buy the hair care products that my dad uses
I buy expensive hair care products
I never buy hair care products that my female friends use
I buy hair care products that I've seen advertised
I buy the cheapest hair care products
 
 
10. 
Have you heard of Brylcreem?
Yes (please proceed to q.11) No (please proceed to q.13)
 
 
11. 
Where did you hear about Brylcreem?
 
Family
 
Friends
 
Hairdresser
 
Internet
 
Magazines/Newspapers
 
Radio
 
TV Campaign
 
Other
 

 
 
 
What words do you associate with Brylcreem?
   
 
 
13. 
What would encourage you to purchase Brylcreem products?
You can tick more than one box
 
In-store Advertising
 
Free Samples
 
Cash back offers
 
Competitions
 
Celebrity endorsements
 
Appealing advertising campaigns
 
Sponsorships of charities/events
 
Other
 

 
 
14. 
Where do you get your hairstyling idea/s from?
 
Hairdresser
 
Celebrities
 
Magazines/Newspapers
 
TV Shows
 
Friends
 
Other
 

 
 
15. 
Have you tried any adventurous hair styles in the last month?
Yes No
 
 
16. 
How frequently do you change your hairstyle?
 
Daily
 
Weekly
 
Monthly
 
Yearly
 
Other
 
 
 
17. 
Please indicate your response to the following statements
Agree Neutral Disagree
Brylcreem is a fashionable product
Brylcreem is a innovative product
Brylcreem is priced reasonably
Brylcreem is used amongst young men (16-30)
 
 
18. We would like to ask you some questions about your usage of televesion and newspapers


For each of the time periods shown below, please indicate the number of hours during a TYPICAL WEEKDAY you spend watching television.
7 am - 9 am 9 am - 5 pm 5 pm - 7:30 pm 7:30 pm - 11 pm 11 pm on
None during this time period
1/2 hour or less
Over 1/2 hour to 1 hour
Over 1 hour to 2 hours
Over 2 hours to 3 hours
Over 3 hours to 4 hours
Over 4 hours to 5 hours
More than 5 hours
 
 
19. 
Please rank the following types of TV shows from your favorite (1) to least favorite (8)
News/Current Affairs
Reality TV
Sports
Soaps
Documentaries
Movies
Dramas
Comedy
 
 
 
Please indicate which four TV shows you would most likely watch weekly
   
 
 
21. Please select from the list below the type of publications you read regularly.You may choose more than one box
Read Regularly
National newspapers (eg The Age)
Local Newspapers (eg Melbourne Times)
Street Press (eg Beat, MX)
Business Magazines (eg Economist)
Music Magazines (eg Mixmag)
Lads Magazines (eg FHM)
Health Magazines (eg Mens Health)
Sports Magazines (eg Sports Illustrated)
Entertainment Magazines (eg Empire)
Computer/technology Magazines (eg PC Gamer)
 
 
 
Please list the names of the publications you read regularly
   
 
 
23. Below are some questions relating to your social activities and entertainment.


Please check the frequency in which you engaged in the following activities in the past month. Check only one answer for each possible leisure activity.
Frequently Occasionally Seldom Never
Watching television
Reading magazines for pleasure
Competing in team sports (for example, soccer, baseball, basketball, etc.)
Competing in individual sports (for example, tennis, soccer, etc.)
Going out for the evening for drinks and entertainment
Going to the movies
Listening to the radio
Attending sports events
Surfing the Web
 
 
24. 
Do you access the internet?
Yes (proceed to q.24) No (proceed to q.28)
 
 
25. 
What is your preferred search engine?
 
9MSN
 
Altavista
 
Dogpile
 
Google
 
WebWombat
 
WebSearch
 
Yahoo
 
Other
 
 
 
 
26. How frequently do you access the internet?
 
Daily
 
Weekly
 
Monthly
 
Less than once a month
 
 
27. 
Where do you access the internet?
 
Home
 
Office
 
School
 
Internet Cafe
 
Other
 

 
 
28. 
Please mark whether you agree--disagree with the following statements based on how you feel.
Agree Neutral Disagree
I generally read ads on the internet
I use the internet to surf product information
I read the information that appears in my 'pop up' screen
 
 
29. 
Do you own a mobile phone?
Yes (proceed to q.30) No (proceed to q.32)
 
 
30. 
Daily Weekly Fortnightly Monthly Never
How often do you receive SMS messages that provide you with advertisements or promotional offers?
 
 
31. 
Would you like to receive any advertisements or specials offers via SMS?
Yes No
 
 
32. 
In a typical month, how many times do you attend the following movies?
0-1 2-3 4-5 5-7 8-9 10-11 12+
Action
Drama
Horror
Comedy
 
 
33. 
When are you likely to watch a movie?
Weekday Weekend Both
 
 
34. 
Do you attend any Live Entertainment shows? (ie concerts/gigs, etc)
Yes (proceed to q.34) No (proceed to q.36)
 
 
35. 
Concerts/Gigs Theatre Comedy
What types of live entertainment shows do you watch?
(You may choose more than one box)
 
 
36. 
Selecting the line which is most relevant to you please indicate in a typical month how often you attend these shows?

0-1 2-3 4-5 6-7 8-9 10-11 12+
Concert/Gigs
Theatre
Concerts
 
 
37. 
Please rank your order of preference indicating (1) as your first option (2) as your alternative option


I prefer to watch my sports games
Live
TV
 
 
 
What type of sports games do you enjoy watching?
(ie tennis, football, soccer etc)
   
 
 
39. 
Do you pay attention to sponsorship signage around sporting venues?
Yes No
 
 
 
Can you recall the last brand name you saw in a sporting venue?
   
 
 
41. 
1-2 3-4 5-6 7-8 9-10 11+
In a typical month, how often do you watch sports games?
 
 
42. 
In a typical month how often do you attend the following

1-5 6-10 11-15 16-20 21-25 26+
Nightclubs
Pubs/Bars
Cafes/Restaurants
 
 
 
In which suburbs do you often attend these venues?
   
 
 
 
Which radio stations do you listen to?
   
 
 
45. The following questions relate to travel/transportation.

What is your primary form of transport?
Weekdays Weekend
Car
Train
Tram
Bus
Bike
Walk
 
 
46. 
How many public transport journeys do you make in a week?
1-2 3-4 5-6 7-8 9-10 11+
 
 
47. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
I regularly use CityLink, either as a driver or passenger
 
 
 
How old are you?
   
 
 
 
What is your occupation?
   
 
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