|
|
| |
| LOGO CLOTHING OR PROMOTIONAL ITEMS |
| |
|
|
|
|
|
| |
1. Which of the following best describes your position within the company?
|
| |
|
|
|
|
| |
2. In which state is your office located?
|
| |
|
|
|
|
| |
3. Including yourself, how many employees work at this location?
|
| |
|
|
|
|
| |
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)
|
| |
|
PROFESSIONAL SERVICE FIRMS
ACCOUNTING
LAW FIRM
REAL ESTATE
INSURANCE
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
TECHNICAL/INFORMATION SERVICES
CONSULTING SERVICES
OTHER PROFESSIONAL SERVICES
| |
RETAIL
RESTAURANT, BAR, COFFEE SHOP
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
SERVICES LIKE CLEANING, REPAIR, ETC.
OTHER RETAIL
| |
CONSTRUCTION/MANUFACTURING
MANUFACTURING FACILITY/PLANT
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
CONSTRUCTION
OTHER CONSTRUCTION/MANUFACTURING
| |
EDUCATIONAL INSTITUTIONS
PRIMARY/DAYCARE SCHOOL
SECONDARY SCHOOL
COLLEGE/TECHNICAL
OTHER
| |
| |
| |
| |
|
|
|
|
|
| |
| 5. Please select the range that best describes the approximate 2000 annual sales for your company at this location. |
| |
|
|
|
|
6. We are interested in understanding more about the role you play in selecting Website Services for your company. For each of the items below, please tell us what your individual involvement is in the purchasing process.
Please check all that apply from the list below.
|
|
| |
|
|
|
|
|
| 7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
|
|
|
|
|
|
| 8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an off-line bricks and mortar vendor or on-line vendor.
|
|
|
|
|
|
| 9. For each of the following advertising, sales and marketing services listed, please tell us if your company plans to purchase this service in the next six months and if you plan to purchase from an off-line bricks and mortar vendor or on-line vendor.
|
|
|
|
|
|
| |
10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?
|
| |
|
|
|
|
| |
11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]
|
| |
|
|
|
|
|
| |
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
|
| |
|
|
|
|
| |
| 13. Are you aware that there are on-line, full service direct mail providers that can conduct your entire direct mail campaign for you at a fraction of the time and cost of doing it yourself? They provide custom templates, mailing lists, as well as print, stuff, stamp, and mail your direct mail campaign. |
| |
|
|
|
|
| |
| 14. How valuable would an on-line, full service direct mail provider be to your business? |
| |
|
|
|
|
| |
16. If you are somewhat unlikely or very unlikely to purchase this service online, Why would you not consider a service like this? [SELECT AS MANY AS TWO ITEMS]
|
| |
|
|
|
|
|
| |
15. How likely would you be to purchase an on-line, full service direct mail if it were made available?
|
| |
|
|
|
|
| |
| 17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently? |
| |
|
|
|
|
| |
| 18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics? |
| |
|
|
|
|
| |
| 19. How valuable would an online list provider service be to your business? |
| |
|
|
|
|
| |
20. How likely would you be to purchase a list from an on-line list provider service if it were made available.
|
| |
|
|
|
|
| |
| 21. Why would you be unlikely to consider a LIST SERVICE like this online? |
| |
|
|
|
|
Loading...
